UW Mobile Updates 2025 – Faster, Smarter, Better Value
The UK's best mobile deals with FREE multi-SIMs
UW Mobile has just raised the bar with its most exciting set of updates to date, announced at their Coventry Sales Conference (Amplify) on the 6th September 2025. Whether you’re a first-time UW customer or already enjoying the savings of being part of the UW community, these new mobile plans and features make it easier than ever to switch, save, and stay connected. [Get your quote]
From the launch of two new SIM-only tariffs – Unlimited Max and Essential Max – through to extended support for customers tied into old contracts, and the upcoming rollout of eSIMs, UW Mobile has dialled up the value.
As an experienced UW Partner, I’ve seen many promotions come and go – but this one is truly different. It’s straightforward, customer-friendly, and packed with value for households of all shapes and sizes.
Unlimited Max – One Price. Four SIMs. Unlimited
If you’re looking for premium value across the whole household, Unlimited Max is the standout tariff.
- First SIM: £23/month
- Up to three extra SIMs: £0/month until 31 March 2026, then just £10/month each
- Unlimited data, calls, and texts
- 5G ready, with 14GB EU roaming included
This is a limited-time offer (8 September – 5 November 2025), but once a customer signs up, they’re on a rolling 30-day contract that continues beyond the promo.
Unlimited Max is ideal for families, couples, or anyone who needs more than one SIM. Having four unlimited SIMs for under £25 is almost unheard of in today’s mobile market.
“Unlimited Max is the kind of tariff I’ve always wished for as a Partner – easy to explain, incredible value for households, and unbeatable against what the big networks are offering right now.” — Jeremy Tromans, Utility Warehouse Partner

Essential Max – £5 for 10GB
Not everyone needs unlimited data. That’s why UW has introduced Essential Max, a simple, entry-level plan for just £5 a month.
- 10GB data
- Unlimited calls and texts
- 10GB EU roaming
- 30-day rolling contract
This is a great option for light users, teenagers getting their first phone, or anyone who just wants a reliable, low-cost SIM to stay connected. Like Unlimited Max, Essential Max is only available between 8 September and 5 November 2025, but customers who sign up can stay on it as long as they like.
For Partners, Essential Max is a brilliant way to start conversations with people who’ve been hesitant about trying UW Mobile.
“Essential Max is one of those rare tariffs that strips things back to what customers actually want – reliability and value. It’s an easy door-opener to show how UW can help in other areas too.” — Jeremy Tromans, Utility Warehouse Partner

More Help Switching – ETF Support Extended
UW understands that many households want to switch, but feel trapped by high exit fees. That’s why the ‘Help to Switch’ early termination fee (ETF) support has been extended until UW’s next national sales conference (Power Up) scheduled for April 2026.
Here’s how it works:
- UW covers up to £400 in early termination fees when customers switch 3+ services.
- Of that, up to £200 can be used specifically for mobile handsets.
- Customers simply provide evidence of their fees, and UW credits their account.
This makes it far easier for people tied into expensive contracts to move across without worrying about penalties.
“ETF support is often the deal-sealer. I’ve seen so many customers breathe a sigh of relief when they realise UW will help cover the costs of leaving their old provider. It’s one of the most powerful tools we have as Partners.” — Jeremy Tromans, Utility Warehouse Partner
Coming Soon – eSIMs for Instant Set-Up
Later in 2025, UW will launch eSIMs – giving customers the ability to activate their mobile instantly, without waiting for a physical SIM card in the post.
With an eSIM-compatible smartphone, setup takes just minutes:
- Request an eSIM via My Account
- Receive a QR code by email
- Scan and activate – you’re connected almost immediately
eSIMs make life simpler, greener, and more flexible. They’re perfect for people who want to run personal and business numbers on one phone, or for anyone who needs to reconnect quickly after losing or upgrading their handset.
FAQs about UW Mobile Updates September 2025

Why UW Mobile Is Now a Market Leader
With these updates, UW Mobile has become one of the most competitive propositions in the UK market:
- Unlimited Max delivers unbeatable value for multi-SIM households
- Essential Max offers a simple, ultra-affordable entry point at just £5
- ETF support helps customers escape overpriced contracts
- eSIMs will remove the wait time for setup
It’s faster, smarter, and better value than ever before. Now is the perfect time to join UW Mobile.
If you’re looking for mobile deals that put you first, it’s time to take a closer look at UW. As your local UW Partner, I’ll guide you through the options, help you switch smoothly, and make sure you unlock all the savings available to you.
👉 Click here to get started with UW Mobile today
Article covers: Unlimited Max, Essential Max, UW SIM deals, UW Mobile partner offers, UW eSIM, UW Mobile tariffs, and Utility Warehouse mobile updates.