Latest UW Broadband deals: Lower Prices, Loyalty Rewards & 6 Months Free Full Fibre
Broadband is one of the most competitive—and costly—areas for UK households. That’s why Utility Warehouse (UW) continues to innovate, with customer-focused pricing, UW broadband deals and premium service. In 2025, UW has announced a host of broadband updates, including a market-leading six-month free Full Fibre broadband deal, dramatically reduced out-of-contract pricing, and loyalty rewards for customers who stay.
As a long-standing UW Partner, I can confidently say these are the strongest UW broadband deals we’ve ever had. They make it easier than ever to help customers save, stay loyal, and get connected to one of the UK’s top-rated broadband services.
Updated 5th December 2025 to include the latest free CityFibre updates.
What’s New in 2025?
1. Six Months Free Full Fibre Broadband with CityFibre
UW is offering six months free Full Fibre broadband through CityFibre to eligible customers.
To qualify, customers must:
This is an 18-month contract with absolutely no cost for the first six months. Customers can even keep their old broadband connection during this time, so there’s no risk in making the switch.
“With Full Fibre broadband from UW, customers get lightning-fast speeds and six months completely free. That’s an industry-leading offer and a huge win for households looking to cut costs.” — Jeremy Tromans
Quick check: Only certain postcodes qualify — the free offer is CityFibre-only, not Openreach. Use the UW quote tool to check availability at your address. [check availability]
Updated: 5th December 2025 — includes the latest UW + CityFibre rollout information.
Areas available include: Coventry, Milton Keynes, Northampton, Hull, Redditch, Stratford-upon-Avon
2. Reduced Out-of-Contract Pricing
UW has slashed out-of-contract broadband pricing by up to 60%, saving customers an average of £100 per year compared to 2024 rates.
Here’s how it works:
- If a customer’s contract ends, they’ll automatically move onto a new, lower rate
- There’s no need to call or renegotiate
- Applies to all customers with contracts ending from 28 April 2025 onwards
This proactive approach reduces bill shock and builds trust. It’s a powerful reason for customers to stay with UW.
3. New 12-Month Recontracting Option
From 1 July 2025, any 3-service homeowner can opt for a 12-month broadband recontract at the new lower rates.
Why this matters:
- Encourages longer-term loyalty
- Offers peace of mind: no mid-contract price hikes
- Makes it easy for customers to continue enjoying UW’s value
Customers stay on their current broadband tariff and equipment. Just a new contract, new savings, and no disruption.
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A Which? Recommended Provider for Broadband
In 2025, UW earned the coveted status of Which? Recommended Provider for Broadband. This prestigious badge is based on independent reviews of customer satisfaction, service quality, reliability, and technical support.
“When Which? recognises a provider, it means real quality. UW customers can now enjoy trusted broadband backed by this seal of approval.”
How to Access These Broadband Deals
Customers can benefit from these offers by:
Recontracting after an existing deal ends
Taking advantage of the CityFibre Full Fibre offer in eligible areas
CityFibre locations include over 120 UK towns and cities. A full postcode checker is available to confirm availability.
Who Is Eligible?
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Homeowners
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Customers taking 1 other core UW service (Energy, Mobile, Insurance)
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New and existing customers, depending on the specific offer
UW also extends these offers to existing customers who are not currently on UW broadband—a move rarely seen among major competitors.
Utility Warehouse broadband - FAQ's
A Better Broadband Future with UW
Whether it’s six months free Full Fibre broadband, reduced out-of-contract pricing, or 12-month loyalty contracts, Utility Warehouse broadband in 2025 is unbeatable value.
With Which? Recommended status, straightforward pricing, and real savings, UW proves again that it puts customers first.
For homeowners looking to save and switch to one of the UK’s most reliable broadband providers, the time is now.