UW don’t lure customers with low introductory broadband offers only to hike prices later
Only broadband service in the UK to be endorsed by Which? in 2020
One of the less attractive aspects of the utilities sector is a misleading practice where companies entice new customers with low introductory broadband offers, only to hike prices up later. This practice is also commonplace in the insurance sector and is very much a frowned upon. In the UK, companies selling energy, broadband and telephony are especially associated with this practice, where customers who stay with their provider beyond their initial contract period, may face significant price hikes. In the broadband market, historically, Virgin Media, TalkTalk and the Post Office have been associated with this practice.
UW is proud not to be associated with this practice and does not lure customers in with low introductory broadband offers, only to hike prices up later. This is especially true with UW broadband – the only broadband service in the UK to be endorsed by Which? in 2020. UW is also winner of the Which? Utilities Brand of the Year 2020 and has been recommended by Which? for broadband for the last 11 years.
When looking at UW’s Ultra Broadband (including the UW Double Gold discount), UW typically works out less expensive than Virgin, EE, Plusnet, BT and the Post Office. Virgin is most often associated with end-of-contract price hikes, followed closely by the Post Office and British Telecom (BT). For example, BT’s equivalent broadband service can work out to be £280 more expensive than UW Ultra Broadband over a three-year period.
Another popular aspect of UW for new customers is the £200 that is made available to customers who take out landline, broadband and at least one mobile service. This £200 is intended to help towards the cost of any early termination fees when moving away from previous utility contracts.
In simple terms, UW does not impose costly price hikes, offers excellent cost savings over time, is highly rated by Which?, offers award-winning customer service and offers £200 to help new customers to switch. When comparing broadband providers, customers should consider these things and the long-term financial impact of price hikes when low introductory broadband offers end.
