Express Day is a Utility Warehouse flagship event. It brings together the whole Partner Network to celebrate success and look to the year ahead. For the last several years Express Day has taken place over two days at the Telford International Centre. 2020 was a little different. Owing to the Corona Virus (Covid 19), a decision was made that social distancing must take priority. The timing could not have been more challenging for the Company, yet in true Team Purple style, lemons became lemonade and Express Day went virtual with close to 10,000 UW Partners tuning in from home. This is a weekend that will go down in the history books for Utility Warehouse and in the months that have followed Virtual Express Day, the Network has excelled.
Virtual Express Day 2020 has been ‘compressed’ into the following excellent 120-minute video. If you are evaluating the potential and rewards of becoming a UW Partner, this Express Day overview is a must watch!
One Company, One Brand, One Website
A key takeaway from Express Day 2020 is the massive evolution in the simplicity of the UW brand. The marketing team have moved a mountain and evolved the UW brand to being fit for purpose for the next decade. One Company, One Brand, One Website – being a key message of this pivotal event. Some years ago, CEO Andrew Lindsay talked about a ‘tipping point’. The company is now strongly positioned at this ‘tipping point’ and the future looks stronger than ever.
UW is already a major UK success story. The Network boasts over 45,000 Independent Authorised UW Partners. Membership exceeds 650,000 customers and growing fast. Uniquely, UW is the only UK company offering all home services in one, with one simple monthly bill, one customer services number and one easy to manage account.
The Utility Warehouse (UW) is not an energy company. Nor is UW a mobile phone, broadband or insurance company. UW is one company – the UK’s only genuine multi-service provider. Moving forward, UW branding, marketing, and messaging will focus on this uniqueness.